Digital Content Editor

The Digital Content Editor is responsible for overseeing and executing the editorial process for digital projects, with a significant focus on building and optimizing website pages to enhance user experience, Search Engine Optimization (SEO) performance, and overall site functionality. In addition to managing content creation across various platforms, including blogs, social media, and digital videos, this role is pivotal in ensuring that all content meets marketing goals and compliance standards. This role will collaborate closely with the Marketing, SEO, Legal, and Compliance teams to ensure content is not only compliant but also optimized for performance. 

What We Offer

• $55,000-65,000 per year DOE
• Weekends OFF
• Paid Training
• FREE UTI or Concorde Tuition for you AND your Immediate Family
• Medical/Dental/Vision/Life Ins/STD & LTD Ins
• 401K, Paid Holidays, Paid Time Off
• Paid Parental Leave

• Build and optimize website pages to ensure they align with the company’s marketing objectives and SEO industry standards (HTML editing)
• Build and update high-converting paid media landing pages (HTML editing) that align with the company’s marketing objectives
• Ensure messaging compliance and brand consistency in all digital marketing communications and advertising materials to help meet and exceed defined critical success metrics for the entire company
• Work closely with Marketing, Compliance and Legal internal stakeholders and leadership to stay on top of critical trends in compliance issues facing the higher education industry
• Edit content of digital projects (website, blog, social media, digital video, etc.) for mechanics, clarity, readability, style guidelines, and compliance standards so they are effective and relevant to their intended audiences
• Develop, implement, and maintain editorial policies and standards for digital content and deliver conformance to regulatory standards, while working to build brand consistency throughout all digital messaging
• Collaborate with the SEO and Content Marketing teams to optimize digital content for search engines and alignment with overall content strategy
• Work in close partnership with Copywriters, Project Manager(s), User Experience Designers, and subject matter experts to deliver effective content, design, and meet technical requirements
• Create and manage process documentation

• Other duties as assigned

Education / Experience
• Bachelor’s degree in marketing, business or related major or equivalent experience
• Three (3) years' experience in editing
• Three (3) years' experience with diverse writing styles (depending on audience, type and purpose)
• Two (2) years' experience in HTML editing
• Strong understanding of and familiarity with Associate Press (AP) Style Guide, and associated grammar, punctuation, style, and copy-editing rules
• Proficient computer skills, especially Microsoft Office and content management systems for websites

• Prior experience working in a corporate structure (preferred)

Skills
• Excellent editorial and writing skills
• Strong interpersonal communication skills that convey information in a clear and convincing way
• Superior command of the English language including rules and usage
• High attention to detail and accuracy

Abilities

• Communicate, think, learn, and reason
• Use computers and computer systems (including hardware and software) to process transactions, store documents, enter data, or perform assigned tasks
• Safely ambulate and/or maneuver when on-site at Company locations
• Demonstrate and utilize active listening, inductive reasoning, information ordering and category flexibility
• Ability to use good judgment, problem-solving and decision-making skills
• Ability to maintain confidentiality and manage sensitive information with discretion
• Ability to work in a fast-paced environment where deadlines are essential and multiple projects are worked simultaneously
• Ability to gain, understand and apply information and data as it relates essential functions of the position
• Ability to foster long-term relationships with stakeholders

About Us
It’s all about the reputation. 55+ years of experience, trusted by 35+ industry leading brands, 16 campuses, 5 technical schools. But it’s not all about the numbers. Here at Universal Technical Institute and its family of schools, we care about YOU. We care about making a change in the lives of our employees and our students. We’re on a mission to expand our reach and increase our impact, one life at a time and that starts with yours...Come and be a part of our legacy!